Dynamics 365 Marketing is a marketing automation platform that provides a wide range of tools and capabilities to help organisations of all sizes achieve their marketing goals. This platform is particularly beneficial for non-profits, as it provides an affordable and effective solution for promoting their cause and reaching a wider audience.
Here are some of the ways that Dynamics 365 Marketing is helping non-profits:
- Increased engagement and conversions: With Dynamics 365 Marketing, non-profits can easily create and send targeted, personalised email campaigns to their audience. This helps to increase engagement and conversions, as recipients are more likely to respond to a message that is specifically tailored to their interests and needs.
- Improved data management: Non-profits often have a large amount of data to manage, including donor information, volunteer data, and event information. Dynamics 365 Marketing provides a centralised database for this information, making it easy for non-profits to keep track of their data and use it to make informed decisions about their marketing efforts.
- Streamlined workflows: Dynamics 365 Marketing provides a range of workflows and automation tools that help non-profits to streamline their marketing efforts. For example, they can automate the process of sending follow-up emails to donors who have given a certain amount of money, or set up workflows to automatically send event reminders to volunteers.
- Better tracking and reporting: Dynamics 365 Marketing provides a range of reporting and analytics tools that help non-profits to understand the effectiveness of their marketing efforts. For example, they can track the open rates and conversion rates of their email campaigns, or see how many visitors have signed up for events through their website.
In conclusion, Dynamics 365 Marketing is a powerful tool for non-profits that provides an affordable and effective solution for promoting their cause and reaching a wider audience. With its range of tools and capabilities, non-profits can streamline their marketing efforts, improve their data management, and track the success of their campaigns, all in one central platform.
IntelisenseIT’s ‘Charity Unified’ solution helps Non-profits manage their Fundraising activities, Supporter relationships, Projects, processes, and data and increase productivity through automation.