Why is Change Management Overlooked in Business Initiatives?

Change Management Challenges
Organisations constantly strive to innovate, adapt, and stay ahead of the competition. Yet, it’s surprising how often change management is overlooked amid these initiatives. Change management, a crucial element of successful transformation, is often side-lined or underemphasised, resulting in costly consequences for businesses. In this blog post, we will explore the reasons behind this oversight, backed by relevant data. Additionally, we will introduce Intelisense IT and its comprehensive offerings to support change management within digital initiatives.

The Illusion of Technological Triumph

One of the primary reasons change management is often disregarded is the belief that technology alone can drive a successful transformation. Many organisations invest heavily in the latest digital tools and platforms, if these technologies will seamlessly integrate and catalyse change. However, data suggests that this approach is insufficient. A survey conducted by McKinsey & Company revealed that 70% of digital transformations fail due to poor change management.
The illusion of technological triumph stems from a misconception that employees will naturally embrace new technologies and adapt to new ways of working without resistance. This assumption couldn’t be further from the truth. Change, especially technological change, often disrupts established routines and processes. Without a well-planned change management strategy in place, employees may become disoriented and resistant to the new system, leading to a decline in productivity and, ultimately, the failure of the transformation.

Misalignment with Organisational Culture

Another contributing factor to the negligence of change management is the misalignment of new initiatives with the existing organisational culture. A study conducted by Prosci, a leading research and training organisation in the field of change management, revealed that projects are six times more likely to succeed when a culture of change is established within the organisation. However, only 47% of respondents in the study indicated that their organisations had this culture in place.
When businesses fail to consider the existing cultural norms, values, and beliefs of their workforce, they risk pushing change initiatives that clash with these elements. This creates tension and resistance, making it even more challenging for employees to adapt to the new processes and technologies. The consequences of misalignment with organisational culture can be severe, resulting in decreased employee morale, increased turnover, and a negative impact on customer satisfaction.

Underinvestment in Change Management

Change management is often seen as an additional cost that organisations are reluctant to invest in. Consequently, many organisations tend to underfund or skimp on their change management efforts, believing that they can cut costs without consequences. However, data suggests otherwise. A study by the Project Management Institute found that for every £1 billion invested in the United States, £122 million was wasted due to poor project performance. Inadequate change management was identified as a major contributor to these losses.

Underinvestment in change management can lead to a lack of resources and expertise, resulting in poorly executed plans and inadequate support for employees during the transition. When employees are left to fend for themselves, the chances of resistance and failure increase substantially. The value of investing in change management is clear from these statistics, as it can help organisations reduce the risks associated with digital transformation and ensure a higher return on their investments.

Insufficient Leadership Involvement

Leadership plays a critical role in setting the tone for successful change management. Unfortunately, many leaders often delegate change initiatives to lower-level employees, failing to lead by example. Research from Prosci shows that active and visible executive sponsorship is a top contributor to change management success. However, a startling 65% of organisations have leaders who are insufficiently engaged in their change initiatives.
When leaders do not actively participate in change management, it sends a signal to the rest of the organisation that the change is not a top priority. This lack of commitment can result in a lack of buy-in from employees and contribute to resistance to change. To overcome this challenge, organisations must recognise the importance of leadership involvement and make it a focal point of their change management strategy.

Lack of Communication and Training

Effective communication and training are vital components of successful change management. Without proper guidance and support, employees may feel lost and unsure about how to navigate the changes. According to a survey by the International Data Corporation (IDC), 25% of IT projects fail due to inadequate training and communication. These failures can be costly, both in terms of financial resources and the overall success of the project.
Change management should involve a clear and consistent communication plan, ensuring that employees are aware of the changes, understand their roles in the process, and have a platform to voice their concerns.

A Solution for Change Management

At Intelisense IT, we understand the importance of change management in digital initiatives. We offer a wide range of services and solutions to assist organisations in successfully navigating change. Our team of experts specialises in.  

Change Management Strategy

We work closely with organisations to develop customised change management strategies that align with their unique goals and objectives. Our strategies prioritise employee engagement, leadership involvement, and clear communication to ensure successful transformations.

Culture Alignment

We help organisations assess their existing cultures and values, identifying areas where change initiatives may conflict. Our solutions include culture transformation strategies to create a harmonious environment for change.

Investment in Change Management

Intelisense IT recognises that change management is a critical element of digital transformations. We help organisations determine the necessary budget and resources required for successful change management, ensuring that they receive a high return on their investments.

Leadership Engagement

We assist organisations in fostering active leadership involvement in change management, providing executive coaching and guidance to support leaders in becoming champions of change.

Communication and Training

Intelisense IT offers comprehensive communication and training programmes to ensure that employees are well-informed, engaged, and equipped to adapt to new technologies and processes.


Change management is a pivotal aspect of any business transformation, and its oversight can lead to costly failures. Data reveals that change management is frequently ignored due to misconceptions about technology, misalignment with organisational culture, underinvestment, insufficient leadership involvement, and a lack of communication and training. At Intelisense IT, we recognise the significance of change management in digital initiatives and offer a range of services to support organisations in achieving successful transformations. By addressing these challenges and investing in effective change management, businesses can improve their chances of achieving digital success and remaining competitive in an ever-evolving marketplace.

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