Microsoft D365 CE for Customer Insights - Journeys

What are Customer Insights - Journeys

Dynamics 365 Customer Insights – Journeys is all about understanding your customers to then foster good relationships in a way that truly matters to them. Customer Insights is part of the broader Microsoft ecosystem, aiding organisations to transform from the generic “one-size-fits-all” marketing, towards personal, timely and relevant conversations.

As a replacement for sending out the same monthly newsletter to thousands of people and hoping it sticks, Journeys lets you create tailored experiences that change based on the target audience. You can even use the AB testing feature, which will automatically split your audience up and aid you in analysing the content people respond better too, giving your teams a greater understanding of how they should market your services/products in the future.

The Benefits of D365 CE for Customer Insights – Journeys

  • Lead Scoring & Nurturing

    Use lead nurturing AI-powered tools to build relationships that will last by prioritising your leads based on interactions. You can focus your campaigns on those who have a genuine interest in your services by understanding who’s ready to buy and where more communication and nurturing is required.

  • Event Management

    Plan, organise and promote events directly within CE. With Customer Insights – Journeys, you can track attendees, gather feedback and measure ROI effortlessly, all from a single dashboard. Using the event management tools, you can plan out the entirety of the event using clear agendas and times, who will be working or speaking at the event, building management down to the rooms you are using and even scheduling hotels if required for speakers.

  • Deep Analytics & Insights

    Customer Insights – Journeys offers multiple dashboards to help you analyse your marketing performance. These dashboards can provide you with an overview of your campaigns and the ROI. Using your marketing campaigns, you can execute a deep dive with the insights that provide your teams with who the campaign was delivered to, who interacted with your content and those who never opened the content. Helping your teams understand who they should focus on.

  • Customer Journey Campaigns

    Create personalised journeys using customer segmentation CRM features to deliver the right message at the right time, ensuring your audience experiences a seamless brand interaction across every touchpoint.

  • Building Deeper Customer Relationships

    Our D365 solution makes it easier for marketers to track ROI, manage campaigns with campaign management software and strengthen customer relationships through automated workflows—all backed by the scalability of Microsoft Marketing Cloud.

  • SLA Management

    In D365 Customer Service, tracking and meeting service level agreements has never been more efficient, giving your team the time they need to organise their workload.

Why Choose Intelisense IT?

At Intelisense IT, we are committed to helping businesses create stronger customer connections, achieve marketing excellence and stay at the forefront of their marketing efforts. With Microsoft D365 Customer Insights – Journeys (former Marketing), we deliver a comprehensive B2B Marketing Platform equipped with advanced marketing automation tools, strategies, event planning and insights to transform your marketing activities and drive measurable results, all powered through AI.

Microsoft D365 CE for Customer Insights - Journeys

Let’s Propel Your Customer Service to a higher standard

Whether you’re a small business in need of an email marketing CRM or a large enterprise looking for advanced customer journey campaigns and automation, our team at Intelisense IT has the expertise and knowledge to guide you every step of the way toward marketing success.

Is it the same as Dynamics 365 Marketing?
Yes, Microsoft transformed and improved the system to concentrate on AI-based real-time customer journey management.
The system will fully connect with other D365 CE applications, including Sales, Customer Service and Customer Insights (Data), which enables your marketing, sales and service teams to access the same information.
The system enables you to connect external data sources, including website analytics and event registration systems, to build a comprehensive customer relationship solution.
Real-time journeys are campaigns that adapt instantly based on customer interactions. The system sends automatic confirmation emails and suitable follow-ups to event registrants without the team needing to do it manually.
The system uses customer data to dynamically personalise messages. Through dynamic content insertion of names, preferences and personal details; these abilities allow your team to take their marketing capabilities to the next level.
Yes, the system includes all the necessary features that support GDPR and UK data protection laws. It also uses tools for consent management, data privacy and compliance tracking; to meet all compliance rules.
No, when it comes to designing emails, forms and even campaigns, the designer allows marketeers to create their content through a simple-to-use drag-and-drop functionality without the need for any coding.